World Music 2.0 (and W&W) on Afropop Worldwide

Afropop Worldwide has a new program, airing currently on terrestrial radio in the US (and soon to appear online as streamable audio), which focuses on a subject near&dear to the heart of this blog: world music 2.0, aka nu-whirled music, aka global ghettotech. Or as they put it —

Afropop Worldwide takes us into the world of the globalistas, a far-flung grouping of polyglot hipsters, bass freaks, and digital beatsmiths who rally around the sounds of the 21st century dancefloor – rhythms such as Angolan kuduro, Brazilian funk carioca, reggaeton and dancehall, Indian bhangra and Argentine electro-cumbia. Ethnomusicologist/DJ/Blogger/Writer Wayne Marshall calls this music World Music 2.0, highlighting how digital production technology and the internet has created new, younger, international audiences for music from other places. Marshall will guide us through the sonic circuitry of global bass music and show us why old assumptions about “world” music might no longer apply. We’ll also speak with DJ Rupture, Dutty Artz founder and visionary world mashup artist, and, of course, listen to some ground shaking tracks from across the beat-o-sphere.

I’ll be sure to post a link here when the whole program comes online; meantime, if you don’t live in one of the radio markets where Afropop is carried, you can hear an 8 minute teaser here

You can also peruse a list of featured blogs (all of which will be familiar to regular readers here) and read a transcript of Afropop’s interview with yours truly. Here’s the flattering set-up:

This week on Afropop Worldwide, we took a look at how technology is shaping music production and listening practices around the world with Afropop Soundsystem 3: Nu-Whirled Music. Over the course of the program, we explore the question – is there such as thing as World Music 2.0? And if so, what are the consequences? Here, you can read our full interview with our guest Wayne Marshall, who has some pretty interesting things to say about the topic.

Wayne is an ethnomusicologist, blogger, and DJ, currently doing a postdoctoral fellowship at MIT. He is the co-editor of Reggaeton, an excellent anthology of essays on the Puerto Rican reggae-rap. He works, more broadly, digging into the “sonic circuitry” of contemporary global music.

You can read Wayne’s thoughtful rambles on technology, culture, and electronic dance pop from the globe at his blog Wayne & Wax. In fact, the colorful analysis on Wayne’s blog was the prime inspiration for this week’s program!

Thoughtful rambles! I can live with that ;) “Nu-whirl” on the other hand…

But ambivalent as I am about pretty much all of the terms being used to discuss this stuff (I disavow coining “World Music 2.0” in the interview, though I do take responsibility for the monster that is global g-tech), I’m excited to see the conversation continue, and I’m especially thrilled to see Afropop bring some of these new sounds and styles (dare I say new worlds?) to the attn of their listenership.

Finally, I want to give special thanks to producer (and interviewer) Marlon Bishop for initiating this project and for making, as Rachel put it, “afropop sound like radiolab”!