If you’d like to hear more about how Masala’s collaboration with Ruff Riddims relates to the central questions of “world music 2.0” — a term that has seemingly (thankfully?) gained as much traction as “global ghettotech” (if among the commentariat rather than, say, DJs and bloggers) — you should tune in to a recent episode of Spark in which I discuss the phenomenon with the show’s sharp host, Nora Young.
The full show, aired a week ago, is streamable/downloadable here, and it includes segments on Glenn Gould’s prescient technoptimism, online curation, toddlers and cavemen. You can listen to any of the segments individually over there (and check out a bloggy supplement I submitted), or you can just stream the world2.0 segment right here (it’s just under 10 minutes long, FYI):
Because the show is based out of Toronto, it seemed a fine occasion to talk about my Canadian brethren at Masalacism — what they’ve been up to and how they fit into world music 2.0’s distinctive media ecology. I’ve been reading their blog for many years now, and we’ve collaborated on a variety of things, from gigs (in Montreal and Boston) to radio shows.
I can’t quite keep up with all the blogs as well as I used to (blame Twitter?), so it was a pleasant convergence that the Masala guys happened to post about Canada’s own A Tribe Called Red and their “electric pow wow” sound on the day before I spoke with Nora and the Spark crew. (Apparently, I failed to catch previous mentions over at kindred blogs, Mad Decent and Generation Bass.)
Staying in Canada’s remarkably wide world, then, the show afforded an opportunity to listen to and discuss ATCR’s remix of “Red Skin Girl,” which I described as stunning — a response that lingers. Note how well it fuses Northern Cree traditions with contemporary dubsteppery:
ATCR deserve their own post, opening into the fascinating questions around hybridity, modernity, and refiguring indigeneity, but aside from what I said on the show — noting the marked difference between what ATCR appear to be doing (i.e., inserting themselves into the global bass scene with an air of local authenticity) and what previous sorts of native/indigenous “world music” sounded like (i.e., New Age synthflute fantasia) — I’ve got to bracket that larger discussion for now.
Meantime, you should definitely check their Soundcloud page, especially the Electric Pow Wow Mini Mix (DL), and some of their equally amazing videos, produced by crew-member Bear Witness, a few of which I’ll embed below. Their provocative, propulsive mix of global dance currents (hardly limited to dubstep), traditional music, and surreal pop representations of Indianness (“I’m an Indian Too”!) adds another important accent to the conversation, to be sure.
Props to DJ NDN, Bear Witness, and the ATCR crew (those guys have a way with names, eh?), and thanks to the Spark team for putting together a great little show!