February 26th, 2008

Electro Malady



What with all the linkthink round here of late, it’s quite possible that an item or two of particular interest and/or awesomeness might slip past even the most attentive, regular readers. So with that in mind, I would like to devote a post of its own to an emerging sound in Brazil known as “eletro melody.” After André put me on to it via an article @ overmundo, I made but a passing, linkythinky reference to it, and I think it deserves a little more shine.

Eletro melody is closely related to tecnobrega (the post-copyright music par excellence), but I haven’t heard enough of either to make the connection, or the distinction. A video link in the article implies that Benny Benassi has had some influence on the sound. (I can hear that.) So does FruityLoops, no doubt.

In the weeks since reading the article & DLing the mp3 included as an example — which, I should note, was quite striking on first listen — Maderito & Joe’s “Passageiros da Nave” has fast become a track which I play out on just about any occasion I get. It’s got a great sound, distinctive yet zeitgeisty. The synths, jumping from extremely high to rather low registers, saw through the texture — not unlike in bassline, grime, and fidget bizniz. & the prevailing rhythm is pretty engaging with its halftime/doubletime feel (at 85/170!), either sounding like some srsly uptempo soca/techno and/or some half-time rock/bachata ish. Add some funkcarioca-tinged poppy vocals and you’ve got quite a thing in your ears.

     >> Maderito & Joe, “Passageiros da Nave”

I’d love to hear more of this stuff. Indeed, more like this one! (Ok, maybe not this similar.)

In the article, which discusses eletro melody as one strand in the rich musical fabric of Belém, my man Ronaldo Lemos — copyleft crusader and keen observer of Brazilian technoculture — tells readers not to be surprised if some foreign DJ (“hello Diplo”!) begins to “export” the style:

Não será surpresa se algum DJ estrangeiro (alô Diplo) começar a “exportar” o estilo.

It sure doesn’t have to be a foreign DJ, far as I’m concerned (and I don’t think this post makes me the guilty globalista). Give me a local mediator of this new sound and I’ll be muito obrigado. Pages like this might be a good starting place, but, man, that’s gonna take some serious sifting through, techno-rumba style. (Plus, I think all the files are Windows Media. Ugh.) Get to work, blogobrain.

Then again, according to Ronaldo, the genre is new enough that there simply may not be much available yet. But if Ronaldo is right, we can rest assured that compilations of eletro melody will be forthcoming, following, as with technobrega, the desire of the people —

O estilo é tão novo que só é possível encontrar faixas de eletro melody perdidas em meio a outras coletâneas mais genéricas. No entanto, como o mercado do tecnobrega não dorme no ponto, dá para esperar com enorme segurança que em breve começarão a aparecer compilações só de eletro melody, saciando os fãs.

So, Brazilians? Brazilianists? Onde posso encontrar mais eletro melody? Give the people what they want, lest some foreigner hop on a plane…

9 Comments Add your own

  • 1. quieto  |  February 27th, 2008 at 6:48 pm

    hot! count me in as someone who wants to know more about this.

  • 2. Kariann  |  February 28th, 2008 at 4:30 pm

    I’m asking some technobrega enthusiasts on orkut. I will keep you posted!

  • 3. wayneandwax  |  February 28th, 2008 at 5:40 pm

    Thanks, Kariann. I’m curious to hear what you find/learn.

    I’ve also received some promising word (and some promises of more music) from Ronaldo himself, which I hope to share here soon.

  • 4. eder joe "joe"  |  May 20th, 2008 at 8:21 am

    olá, me chamo eder joe ou joe sou produtor musical, CRIADOR do ELETRO MELODY,que pra vcs seria “ELECTRO MALADY” hoje decidi pesquisar no google esse nome para saber a até que ponto esse ritimo abrange atualmente, fico feliz por ser um ritimo sociavel musicalmente falando.Realmente a minha fonte de inspiração foi o album de benni benassi, adimiro o estilo dele, satisfaction éssa foi o ponto de partida para a criação do eletro melody, benni benassi com seu electro house e eu com o melody, juntei as duas coisas e criei o electro melody ou eletro melody. atualmente, o eletro melody esta tocando nas radios e aparelhagens em todo o norte e nordeste do brasil. o ritimo inciou com um jeito de cantar similar ao regaeton hoje ele se encontra mais melodico harmonizado com letras que falam de amor, e não porem não deixando girias de baladas de lado, tipo: “agitar, detonar, arrazar, bombar, gatinha, rapeize(galera jovem), etc..).
    pelomenos no brasil, a letra do eletro melody não é muito rica devido fazer apologia a equipes de som automotivo, equipes de aparelhagens, etc.. porem para os extrangeiros, a musica pode ser um ritimop promissor, creio devido os extrangeiros não entenderem o portugues brasileiro. assim como a musica de suzanne vega (my name is luka) fez sucesso no brasil, como uma musica totalmente romantica, quanto que na verdade ela contava um historia de uma criança maltratada, violencia infantil. quem diria uma melodia tão bonita com uma letra tão deprimente, pois é.
    meu email para que quiser saber mais é: joe_production19@hotmail.com

    vc encontra mais eletro melody ou electro malady na pagina http://joeproducoes.4shared.com

    um abraço!

  • 5. katraka  |  May 22nd, 2008 at 8:56 pm

    batida muito loka eu curto muito eletro melody
    só espero q ñ seja q nem o tecno brega q fez um sucesso hoje
    tá no anonimato..
    + creio q ñ.
    desejo + + sucesso

  • 6. Força Do Pará Mixtape &&hellip  |  September 30th, 2008 at 10:56 am

    [...] God Copy Bad Copy for it’s Open Music Business Model. Inspired by this movie and posts on Wayne and Wax and Overmundo about the sub-genre Eletro Melody I was looking for Tecno Brega/Eletro Melody CDs on [...]

  • 7. SoundGoods  |  September 30th, 2008 at 11:00 am

    Hey!
    Maybe this is interesting for you:
    http://soundgoods.wordpress.com/2008/09/30/forca-do-para-mixtape/
    Cheers

  • 8. wayneandwax.com » H&hellip  |  October 1st, 2008 at 9:36 am

    [...] brega / eletro melody is back on my radar for 2 reasons [...]

  • 9. and TECNO BREGA mix! &laq&hellip  |  February 26th, 2009 at 7:11 am

    [...] God Copy Bad Copy for it’s Open Music Business Model. Inspired by this movie and posts on Wayne and Wax and Overmundo about the sub-genre Eletro Melody I was looking for Tecno Brega/Eletro Melody CDs on [...]

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Wayne&Wax

I'm a techno-musicologist, internet annotator, imagined community organizer.

I left my <3 in the digital global, but I reside in Cambridge, MA, where I'm from.

I represent like that.

wayne at wayneandwax dot com

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