Following up on recentposts, I decided to do a little looking into how many remixes of James Blake’s “Limit to Your Love” currently reside on SoundCloud. I confess that I stopped after combing through 20 pages of returns for my (somewhat sweeping) search, though SoundCloud indicated that there were another 30 pages or so! With something like 10 tracks per page, that’s a helluva lotta James Blake on SoundCloud (of course, I have no sense of how that compares to other artists — who’s down to crunch some numbers with/for me? I need coders! Holler.)
I’ve decided to be pretty inclusive about sharing some of these with you here. On the one hand, I want to demonstrate a certain stunning diversity and fecundity (which a mere glance at the waveforms suggests). On the other, I want to do a little experiment and see how long these various sample-based tracks remain up on SoundCloud. Check back later to count the tombstones, absent their metadata like so many scratched-out epitaphs.
Of the 25 remixes below, some are far more accomplished or interesting than others; some are radically transformative, others more faithful. Irrespective of questions of quality, there’s an impressive array of stylistic transpositions to behold. From boom-bap hip-hop to glitched-out ambience, hopped-up breakcore to global bass tropicalia, by-the-numbers drum’n'bass to brutalist brostep, Blake’s track — perhaps particularly inviting in its minimalism and spaciousness — clearly serves as fertile ground for a variety of “interlocutors” and co-producers.
I’m not recommending that anyone listen to all these, though there are certainly some gems (especially if you like the song). But I think they make a wonderful illustration of the vibrancy of (unauthorized) activity on SoundCloud, and though such productions may not be so easily quantifiable or directly “monetized,” as they say, I’d contend that they offer quite a measure of the enthusiasm for Blake’s music — and if he / Universal can’t manage to work with that, they’re no doubt missing out.
Without further ado, let’s take it to the “Limit,” one more time…
This isn’t a version, per se, but it’s an interesting thing that came up in my search: answering-machine-inspired audio music-criticism — a different sort of sonic engagement with the song on SoundCloud:
Before I call it a post, permit me two final, germane embeds; rather than remixes of “Limit to Your Love,” they remind us how young Mr.Blake himself made his name by working in (unauthorized) “remix culture”:
To keep the discussion moving (for I really don’t want the iron to cool too much, lest we lose our fire entirely), I want to talk about a couple interesting uploads I came across this week on SoundCloud.
Briefly, let me preface by noting that I’ve found it pretty remarkable throughout SoundCloud’s relatively short existence that I rarely if ever run across an example of flagrantly unauthorized filesharing. Some users occasionally upload other people’s tracks without explicit consent but more typically as a form of decentralized (and courted) promotional activity than in a yes-you-can-find-that-on-YouTube fashion. To me this seemed like evidence of a good faith approach, wherein SoundCloud was taking a gentle, supportive hand to remixed, DJ-mixed, and otherwise recontextualized music (including as part of field recordings) and balancing that strong stance toward fair use by vigorously removing any blatant examples of bald, untransformative filesharing.
Of course, December’s wave of automated take-downs let the air out of any dream of a concerted, coherent, or particularly robust defense of fair use on SoundCloud at the corporate level. Nevertheless, users of SoundCloud continue — both unintentionally and purposefully — to challenge terms of service, copyright law, practices of attribution, and notions of ownership. I’d like to examine here one example from each camp: the accidental and the intentional. (And, given the fraught status of each, we’ll see how long before this blogpost becomes yet another web2.0 graveyard.)
Here’s one that I would characterize as unintentional, though as I’ll explore, the lines get blurry:
Pop archivist and professor Hugo Keesing, building on the work of radio DJ Mark Ford (post-post update: see here for a detailed parsing of the tape’s twists and turns), spliced together the audio “embedded” in the player up there, just below his portrait in triplicate. It’s a piece he named Chartsweep back when in the pre-Napster 90s, an hour-plus collage comprising short, recognizable samples of every #1 hit in the US from 1956 to 1992 (according to Billboard/Whitburn).
Apparently, the montage, which may or may not have been made from reel-to-reel recordings and/or 45s (see some mythology here [and again, here]), circulated informally and anonymously among radio heads for many years before someone finally solved the mystery and tracked down Keesing. [Though to update again, according to this, the piece was "heard in national syndication, annually, by millions and millions of listeners," so obviously, and interestingly (given this week's amnesiac reception), it has enjoyed a massive audience in the past.]
Keesing discusses the project, and his background, in this interview with Jon Nelson. Allow me to excerpt a bit to show how the assemblage, which Nelson says he “couldn’t help but think of as art,” emerges both out of Keesing’s capacious love for popular music and his embrace of mashup poetics, if you’ll permit the anachronism, as a form of multimedia pedagogy:
The concept and term “Chartsweep” both originated in the late 60s with a syndicated radio show called “The History of Rock ‘n’ Roll.” I listened to it on WOR-FM in New York and recorded portions of it on an old Wollensack reel-to-reel tape recorder. As you know, the ’sweep presented segments of every Billboard #1 single starting with “Memories Are Made of This” (Jan 1956). I don’t recall where it stopped, but it was around 1968/69. Six years later I began teaching an American Studies course at the University of Maryland called “Popular Music in American Society.” To provide a setting for each class I dusted off the concept, took it back to January 1950, added a number of songs based on Joel Whitburn’s re-definition of #1 songs, and continued where the original had stopped. I added each new #1 until fall, 1991 when I stopped teaching the course. “Set Adrift on Memory Bliss” was the 900th. At the start of each class I played a portion of the ’sweep that corresponded to the years we were covering that night. To accompany the tape I made 35mm slides of either the original sheet music, 45 rpm record sleeve or something similar, so that students could see as well as hear the pop music history. Copies of each night’s tape went to the undergraduate library. I assume that an enterprising student or two made their own copies and it is a copy of a copy of a copy that remains in circulation. That’s the story in a nutshell.
But, of course, the saga continues. In the last week Chartsweep has risen to “viral” prominence after a complicated — and possibly incestuous — round of re-posting and re-blogging and re-posting and re-blogging. Although uploaded to SoundCloud just two days ago, as of this writing, the two parts have cumulatively garnered nearly 150k plays!
Key to this unprecedented explosion of exposure is, of course, the unauthorized uploading of Chartsweep to SoundCloud, the special affordances of which — namely, embeddability and scalability — make it a lot easier for Keesing’s collage to travel and be heard and shared than if it were simply residing as mp3s on a server here or there.
Precisely because Chartsweep has been around for years, enjoying a more modest audience and addressing a narrower public, the piece’s performance on the so-called platforms of web 2.0 could prove instructive as we dispute what constitutes fair use, and what doesn’t, in an age of “automated diminishment.” At the moment, it remains to be seen what — and whether/when — Audible Magic will have to say about all the unauthorized samples it sniffs in this.
The samples are sitting there, clear as day. Here’s part 2, stretching from Men At Work’s “Land Down Under” (itself embroiled in silly copyright wrangling) to the fitting closer, Whitney Houston’s “I Will Always Love You”:
Now, Chartsweep It may not be the sort of thing you’d like to listen to all the time, and it’s certainly not a replacement for any, never mind all, of the songs it includes. I feel little need to explain why this sort of thing has the right to exist. The answer to that question is audible and obvious. Indeed, just a glance at the reactions Chartsweep elicits, whether at SoundCloud or on blogs, turns up a great variety of ways that such a transparently derivative and transformative work can reveal, uniquely even, all manner of things about pop and charts and us. Among other things it nicely demonstrates, as one commenter notes, “This is so awesome…you can actually hear the British Invasion happening in 1964″ (emphasis mine).
But what about questions of attribution and fair use and ownership not with regard to the maker of the montage but the uploader of the audio? It’s notable that mjs538 provided no information about who put the piece together — or anything else. Indeed, he even gave it a misleading (and erroneous) new title, “Five Seconds Of Every #1 Pop Single.” But despite these possibly suspect procedures, plenty of listeners recognized Chartsweep immediately, and some — like DJ Empirical — felt compelled to leave a comment providing proper attribution. (The confusion here seems to stem from a case of lazy reblogging and meta-data erasure by the very same affective laborer, Matt Stopera, who (re)posted it here — where he oddly indicates that it was “Made by” Ubuweb, who have merely done the simple, if awesome, [& actually, slightly misleading] service of re-archiving the audio and interview — and who also re-blogs stuff like “The 30 Best Pictures Of Asians Wearing Engrish Shirts” — clearly a man of taste and honor.)
Can we imagine a better set of practices for sharing Chartsweep with a new set of publics? I suspect we can. Would as many people have heard it this week if such a system were somehow automated? Doubtful, at least at this point. Does that matter?
These thorny questions echo in the second example I’d like to discuss here…
Earlier this week, Detroit techno pioneer Kevin Saunderson took to his website, Facebook, eager amplifiers like Mad Decent and Resident Advisor, and, yes, SoundCloud, in order to clown a couple Italian producers who centrally employ an obvious sample of Saunderson’s 1987 classic, “The Sound,” without giving credit (or publishing for that matter) where due. In response, Saunderson is giving away digital copies of the original track while posting a copy of the offending track to SoundCloud — for free, without Supernova’s permission, and in 82mb wav file splendor (not that it’s such a splendiferous track, a rather wan paint-by-numbers production rightly derided in comments as “beatport minimal” and “ableton techno”).
Here’s the story according to Saunderson (& hear the original here, if you don’t want to download it c/o his righteous largess); note the nuance in Saunderson’s position here — this is hardly copyright extremism:
I recorded “The Sound” back in 1987 and released it on my own KMS Records label. It was a massive hit at New York’s Paradise Garage and in Chicago and of course Detroit. Once it hit the UK it became one of the earliest Detroit anthems right acround Europe, a huge underground record across the globe – a true desert island techno track. It is such a special record to me because it was one of my first really successful productions and I hope that you all will enjoy this free, fresh digital download of my original 1987 version.
The reason I have decided to give this track away for free is because of a situation that recently developed involving the unauthorized sampling of “The Sound” by Italian producers Giacomo Godi & Emiliano Nencioni (Supernova) in their release “Beat Me Back” on Nirvana Recordings. It came to my attention that they are licensing and selling, with considerable success, this track which is nothing more than a continuous loop of the main hook from “The Sound.”
For me to hear ‘Supernova’ taking an extended loop of “The Sound” and claiming that this is their own original composition and production is both dishonest and disrespectful. My first thought was that they were perhaps naïve, but as they have apparently been recording together since 2002 this seems unlikely. In any event this is completely unacceptable, we cannot continue to let this kind of wholesale rip off go unchallenged and tolerate “artists” who completely sample recordings, add nothing of their own and then release the results as their own work.
I have a huge affection for sampling, it’s how some of the most inspiring and ground breaking tracks of our times were created. We’ve pretty much all sampled records at some time, and cleared the sample so we can use it on our releases, but it is just not cool to take someone else’s music, create a big old loop of it and then put your name on it and try to have success entirely off the back of another artist’s efforts. This really has got to stop. For this reason, I have uploaded the Godi/Nencioni version of “The Sound” to Soundcloud so that you all can download this for free if you so wish. These producers and their record label should not be profiting from my back catalogue… this is not their track to sell.
Here it is (and do note the title!), though I recommend clicking over to SoundCloud to check the convo happening there (and over at RA too):
As of this writing Saunderson’s instantiation of “Beat Me Back” at SoundCloud has been listened to over 10k times and downloaded almost 2k times. I can only hope that the original will enjoy a lush new life despite the strange circumstances of its revival. It’s definitely vexing that someone like Saunderson — who can be credibly described as an architect of the very sound, the very aesthetic conventions (never mind specific bassline), that Supernova are working in — might find himself so rudely excluded from deserved techno dividends in the age of Beatport. And I quite support the sort of public gesture he’s making.
I also look forward to hearing, if anything, what happens to something like this on SoundCloud. Will Supernova sue? Will they settle? Will SoundCloud / Audible Magic intervene first? It’s tricky terrain, to be sure. But I suspect there are plenty of “brave” lawyers ready to leap into the breach.
But before this seems like another round of ammunition for the copyright wars, I want to return to the importance of nuance and context when we make efforts to distinguish between fair and unfair uses of musical recordings. While I am sympathetic to Saunderson (and would happily help him make his case), I don’t think it’s so simple as to say that any track built on a loop in this way is necessarily subject to the kinds of ownership claims he’s making. In contrast, I can think of any number of hip-hop tracks that are similarly loop-based and yet still stand as undeniably “original” and perhaps even deserving of commercial (and, of course, non-commercial) lives of their own.
As it happens, this very example offers a fine test case, for Supernova are not the first to build a track around a central sample of “The Sound.” Way back in 1988, just months after “The Sound” started hitting clubs across the burgeoning post-disco diaspora, New York’s Todd Terry enlisted its distinctive bassline for one of his trademark sample-laced burners, “Back to the Beat” –
Listening to the three versions alongside each other, we’re invited to think about whether “Back to the Beat” > “Beat Me Back” — or, more precisely, what makes one loop hackish (and hence disrespectable) and another inspired (and thus tolerated). Note how this commenter on another instantiation attempts to tease out what Terry has borrowed from what he has created:
Of course, the amazingly amazing and idiosyncratic bassline was sampled from Reese & Santonio’s Detroit classic “The Sound” just as the the choirish sound has Kraftwerk circa anno? 1986 and “Electric Cafe” written all over it. However, the heavy rhythm, the eclectic melange of samples from everythere and – yes – the stuttering quality is very characteristic of Todd Terry productions.
I really appreciate the way a sense of community norms — however local or contested they may be — undergirds a comment like this, and it’s that sort of community-wide interpretation and peer-level censure (or approval) that should be at the heart of how we collectively regulate public culture in an age of click-and-drag remediation.
How many times do we need to be SoundClowned before we get wise?
Back in late December, tellingly/suspiciously right in the midst of the holiday vacation lull, SoundCloud started sending out the same sort of automated take-down notices to its users that YouTube has been using for years. Mix-style DJs and remix producers found certain of their uploads suddenly removed from circulation. According to an innocuously named audio detection algorithm, the tracks in question were allegedly guilty of infringing copyrights in their unauthorized uses of particular recordings. (Let’s not get distracted, I suppose, by the already stretchy notion that any of these things are substitutable “copies.”)
As Larisa “Ripley” Mann noted in the immediate aftermath, it seemed especially ironic that a site that so clearly courted users from across various DJ/remix communities — and, in turn, benefited immensely from said users’ (promotional) use of the service — would turn around and attack one of its core constituencies.
It’s ironic, but it shouldn’t be surprising. Because SoundCloud, like any other for-profit venture, is first and foremost looking after its bottom-line, of course it doesn’t assume the burden of contesting any of these assertions. Rather, per the DMCA, in order to remain in “safe harbor” territory, it complies with the data-analysis and auto-serves takedown notices. (And to its credit, again following YouTube, the company at least alerts people to the possibilities of submitting a “counter notice.”) This is, of course, reasonable behavior by a commercial company seeking legal cover against a content industry that has been known to drive similar platforms into the ground. But it’s not the sort of stance that is going to make SoundCloud the people’s champion (and ubiquitous audio app) it would like to be.
Despite the bloggy/tweety fallout, however — again, see Ripley’s round-up — SoundCloud has hardly seen its image tarnished in the wider world: last month, just a week or so after the first SoundClownings came to light, it was announced that the company had raised $10M in venture capital, and just yesterday I saw reported that the site has grown by 50% in just the last three months, now exceeding 3 million users. Far as I know, none of the users who allegedly gathered “in 517 cities around the world” for a “Global Meetup Day” earlier this week voiced any sort of discontent.
And so we bear witness again to platform politricks at work — once more with chilling implications for everyday musical practice, global popular culture, “fair use,” and the public domain.
So what are those of us who want a better platform to do?
I’d say there are two main options, which we might think in terms of tactics vs. strategy: 1) continue to support and invest in SoundCloud while pushing for a more robust defense of fair use there; or 2) build something else, something more able to resist the corporate enclosure produced by overzealous, automatic, and often erroneous copyright litigation.
Here, I’m going to propose a little bit of both.
Amidst all the SoundClowning last month screenshots like the one above hardly seemed to present a reasonable set of choices for people who’d like to defend ordinary DJ/remix practice. All the assumptions are clearly running in the wrong direction. (“Recognized as”? “By mistake”? “Explicit permission”?)
Honestly, how is one supposed to respond? And how is one supposed to respond honestly? It’s not that the detection of the Blake track is a “mistake” exactly, but the assertion that the Blake track is tantamount to the whole of the upload is wrong. Moreover, implying that one must have “explicit permission” to use the Blake track presents a false and dangerous picture of the scope of fair use, radically restricting the realm of the legally permissible. Because this is how things are structured — as captured in the form above — there exist few practical alternatives for someone like gregb. He could file a counter notice and fight it, perhaps all the way to a costly and potentially bankrupting trial. (Is this really a practical alternative?) Or he can sit by and watch his mixes disappear one by one. C’est la net.
These issues aside, the screenshot invites us to reflect on how SoundCloud, and mixes like gregb’s, contributed to the rise of James Blake. (Is it just me, or is it extra ironic that Blake’s aesthetic push toward conventionality accompanies a rejection of experimentation at the level of music industry?) Or we might think about how SoundCloud served as a launching pad for someone like Munchi, who really did exploit the site as a kind of launching pad, now garnering thousands of hits on his uploads. I wonder if it’s only a matter of time before astounding efforts like Munchi’s breakout year in 2010 — aided and abetted by a great many samples used without permission — become an impossibility on SoundCloud, as the company is brought to heel under 20th-century copyright law while attempting to host 21st-century audio culture.
Of additional worry, as highlighted in this TechDirt post, is the question of whether we should assent to automated processes adjudicating the various downstream uses that our constitution protects by granting a “limited monopoly” to copyright holders. The author of the post, Mike Masnick, calls this the “Automated Diminishment Of Fair Use,” and I hope that sounds as scary to you as it does to me. Despite that the audio-detection algorithms have already proven error-prone and predictably grabby, we’re letting bots decide what is fair — or more to the point, what is not.
Should we really cede that ground? Is that a good trade-off for the network effects of a massive socially-networked media-sharing site? Plenty seem to think so, and act accordingly, even if their concession is implicit.
Ah, sample-based music in the age of algorithmic detection! Won’t this be fun. We can play it like the 1990s all over again, when torch-bearing “underground” sample-based hip-hop producers like Primo, in the wake of chilling litigation, managed to stay one step ahead of the system, taunting catalog companies with dusty samples that weren’t easily recognizable even by hired-gun sample-sniffing snitches. Here’s an open letter from 1998’s Moment of Truth that still resonates:
In that vein, I present to you a remix (or two) of the very James Blake track responsible for some recent disappearances on SoundCloud, as mashed-up with its source of inspiration, Feist’s original, in a couple different ways. (As it happens, I opened a SoundCloud account two years ago this month, but this is the first time I’m uploading something.)
In a gesture of fairness, if you will, I decided to make two versions of the Blake-Feist mashup, one that keeps intact the cover and bends the original toward it, and another that performs the opposite procedure. I like the idea of “honoring” both versions in this way. (They get to have their integrity and we get to eat them too!) I myself have a preference for slowed-down female voices over sped-up males, but I’ll be curious to hear if anyone prefers the Feisty, chipmunky Blake version.
Without further ago, here are a couple of those trademark orange waveform widgets:
A few technical notes, as always, about what I’ve done here:
1) the two versions are several semitones apart, but more or less the same tempo, so all it took was some pitching up of the Blake to meet the Feist, on the one hand, and some pitching down of the Feist to meet the Blake, on the other
2) as you can see in their Vimeo instantiations (Blakey | Feisty), I have, in each instance, left one of the tracks completely whole while applying as few cuts as possible to the other; this required relatively minimal surgery, as the only real difference, time-wise, was Blake’s inclination to stretch things out, as in the intro
3) the Feist track actually has a long-ish intro that I, following Blake, completely bypass on each mashup; I saw no reason to begin the Feisty version with a Blake-free minute of music, though I did, in a departure from my generally hands-off approach here, suture some of the Feist intro to the long, almost silent section of the Blake version (as you’ll see/hear)
I hope both mashups do the job of drawing the listener into the questions of form, interpretation, and affect raised by these subtly divergent but simultaneously-sounding renditions. Let me be clear: I’m not pretending that these remixes are necessarily aesthetic triumphs; indeed, I think they both get a little muddy half-way through, especially once Blake starts getting freaky with the bass — but that sort of disjuncture is precisely the sort of thing that mashups like these are so good at highlighting. As I’ve argued elsewhere, mashups can offer poignant, useful resources for classroom discussions of form and content, not to mention re-use and fair use, self and other, etc., and it is in the twin spirit of education and critical commentary that I defend these tracks if they happen to be sniffed out by some clumsy algorithmic audio-sleuth.
I’ll be curious to see whether my remixes can weather the sample-sniffing. I’ll be sure to keep you posted. Feel free to join me in a little bit of digital civil disobedience / remixxy fun!
Pro-tip: parodies are almost always a safe bet –
If I still have your attention, please allow me to briefly discuss plan B: i.e., rather than working from within SoundCloud — tactically, if you will — to resist spurious copyright policing, we instead seek a new way forward, a strategy for ensuring a certain sustainability and resilience for collective, interactive musical practice, for our peer-to-peer industry. Given the direction the White House appears to be heading with regard to “IP” and the increasingly pernicious and vicious legal tactics of the content industry, there is a clear and present need for better platforms on which to stage our shared culture.
Decentralization seems key. And it’s telling that much of the discussion in the wake of December’s SoundClownings came around to the obvious limits (despite the advantages) of massive corporate media-sharing sites. Channeling hip-hop in his own way, Timeblind reminded that “only toys buy their paint” and, hence, “pirates need to keep it on the D/L.” I hear him on that, but at the same time, I’m not comfortable ceding the high ground to the vested interests who have decided what is “piracy” and what is not.
what are other ways of having platforms of these kinds, which place their control in the hands of the folks who use them? and, more importantly, perhaps, what are ways of propagandizing these autonomous platforms, and of spreading the analysis that works against the continued use of the current corporate ones?
I’m wondering what it would require, technically, to start building decentralized control of our resources/platforms/online communities. What was the best, more successful aspects of an Imeem or Soundcloud + how can we start assembling + using alternatives?
In the week or two following the SoundClowned episode, a few of us were chatting about the different pieces necessary to the puzzle. Tim “Tones” Jones proposed some ideas over here, and we chatted a bit in the comments, but I’m sorry to say that, once again, the conversation has since tapered off.
I wonder, is it already too late to move from this moment? Has the iron cooled too much? That would be disappointing. As Rozele put it in a follow-up, “before some other corporate pseudo-solution starts lying to our friends,” we really need to answer some concrete questions, e.g.:
how many folks who’re being evicted from SoundCloud will put up some cash to kick things off? and, more importantly, how many music-makers will commit to making this new space the only place to find their work online (or at least the primary one)?
There are, of course, major tradeoffs between scale and resiliency, and these same questions we’re asking of each other open into broader, current, critical debates about resiliency on the net. In this regard, we might see something like Wikileaks suggest some options for music culture in the embrace of an “alternative control structure.”
The comparison is not so far-fetched. See, for example, a recent piece by Clay Shirky, who trots it out:
Like the music industry, the government is witnessing the million-fold expansion of edge points capable of acting on their own, without needing to ask anyone for help or permission, and, like the music industry, they are looking at various strategies for adding control at intermediary points that were previously left alone, under the old model.
With dovetailing interests like these, maybe Somali pirate servers are our best bet after all.
Seriously, though, who’s gonna step up and build something? Are 4shared or Hulkshare the best we can do for scaling our (free) distro? Are pop-up ads and malware a necessary reality for the sort of peer-level music industry that seeks to evade capture? Do we really want to operate in a world where our own ideals, and values, and best practices must be compromised if we wish to continue making and sharing art on a global scale, in a public way? Must we be forced (back) underground, and coerced back into adopting practices that cut against our ethics, our desires to acknowledge as we build on the work of other musicians and artists and producers?
To return to Ripley (in a great follow-up post), there are deep implications for this sort of retreat-by-design:
Nameless reuse can erase the reality of difference, turning everything into a consumerist fantasy, where you don’t have to deal with the lived realities of different worlds and different lives.
Again, the big question is: will we rise to the occasion, and finally find a way to give the drummers some (and protect their legion interpreters), or will we continue to get clowned, and pawned, and toyed with?
Thanks to DJ Effresh for putting me on to yet another interesting instantiation of the “Lambada.” Here’s Vakero, one of the DR’s fiercest MCs, jumping on a dembow-influenced reworking of a truly perennial tune, as hashed out here, way back when –
Discussing this over at my/our Buzz, Birdseed pointed out that there’s a recent UK funky version of the tune as well:
Obviously, this sort of thing is very up my musicological alley. I love to tell a good audible story, where a particular set of materials is transformed over and over again, according to its new context(s).
And while I’m not really interested in abstracting any rules for what makes one tune more transposable than others — IMO, there’s far too much contingency involved to open into the realm of the generalizable — one consistent thread that emerges across such case studies is that, as with participatory culture more generally, they very often present, in the words of Henry Jenkins, “relatively low barriers” to entry and engagement.
This is certainly true for the “Lambada,” and nothing says it better than Vakero’s shameless chorus on the track above: “la la la la la la la la la la la la la laaaaaaaa.” I mean, c’mon, anyone can do that! That’s how I’ve been singing “Lambada” for years.
I’ve been a big fan of Wiz Khalifa’s relatively vapid but awfully catchy ode to his favorite colors ever since it first came out. (Indeed, I even cooked up a quick mashup to draw out the beat’s relation to the Triggerman.) I think it was Catchdubs who, in my feeds, first pointed out the obvious: You can change the chorus to be about anything! Any four-syllable phrase anyway.
And I can absolutely vouch for the plasticity of the tune. Indeed, since it entered regular radio rotation, my two toddlers have been singing it non-stop (they easily relate to songs about colors, of course), and we’ve all had fun for the last few months slotting all manner of four-syllable phrases into the hook. (Especially other color combinations, duh, in order to, say, suit the sippy-cup of the day: pink and purple, pink and purple, pink and purple, pink and purple.) [Update!Sharesister Lily notes that there actually exists a lilgirls' version of the song called "Pink and Purple"! My daughters are delighted.]
So it doesn’t surprise me that there would be dozens and dozens of remixes (or whatever you insist on calling them) in which people substitute their own favorite four-syllable phrase. But few (that I’ve seen anyway), have come close to approaching the panache and piquancy of “Pan con Queso.” Washington Heights representando! Long live the Dominican YouTubosphere! Viva la “Lambada”!
To assist with the launch of NWLA (New Weird Latin America — read all about it), a new curatorial effort by some friends in the DF, I cooked up a video mashup I’ve long been wanting to assemble. The piece stitches together 13 performances of “España Cañi,” as collected on YouTube. It pegs them all to the tempo and (more or less) the key of the instrumental, or pista, from Daddy Yankee’s “Gasolina.”
As I wrote in the opening of my reggaeton chapter, to my ears Daddy Yankee’s Gasolina, produced by Luny Tunes, “galloped up the charts” on a “riff befitting a bullfight”:
The harmonic movement of the track, shifting a semitone or half-step every other measure—especially with its galloping figures, adding 32nd note flourishes to propel the pista forward—may suggest to some, including listeners who first heard such clichés via the producers’ namesake (i.e., Looney Tunes cartoons), the classic contours of bullfight music or pasodoble, as typified by Pascual Marquina Narro’s well-worn sporting anthem, “España Cañí.”
I mean, could it really be a mere coincidence that Yankee raps, “En la pista nos llaman los matadores”?
At any rate, whether or not a suggestion simply planted in my own head (and now yours?), I wanted to explore the strange overlap between arguably the biggest Spanish song of the last decade and one of the biggest Spanish songs of all time. So I went to YouTube and rounded up a baker’s dozen “España Cañi” instantiations. I like how the search itself, and the video below, help to highlight the amazing array of contexts for which “España Cañi” provides a model and soundtrack: from classical guitar etude to lounge piano standard, bullfights to ballgames to ballroom dances, baroque visions of Gypsy Spain to trippy scenes of liberated bulls and beefcake matadors jamming at Charo’s club, Pascual Marquina Narro’s composition sure seems alive and well — and often weird.
If you’d like to hear more about how Masala’s collaboration with Ruff Riddims relates to the central questions of “world music 2.0″ — a term that has seemingly (thankfully?) gained as much traction as “global ghettotech” (if among the commentariat rather than, say, DJs and bloggers) — you should tune in to a recent episode of Spark in which I discuss the phenomenon with the show’s sharp host, Nora Young.
The full show, aired a week ago, is streamable/downloadable here, and it includes segments on Glenn Gould’s prescient technoptimism, online curation, toddlers and cavemen. You can listen to any of the segments individually over there (and check out a bloggy supplement I submitted), or you can just stream the world2.0 segment right here (it’s just under 10 minutes long, FYI):
Because the show is based out of Toronto, it seemed a fine occasion to talk about my Canadian brethren at Masalacism — what they’ve been up to and how they fit into world music 2.0’s distinctive media ecology. I’ve been reading their blog for many years now, and we’ve collaborated on a variety of things, from gigs (in Montreal and Boston) to radio shows.
Staying in Canada’s remarkably wide world, then, the show afforded an opportunity to listen to and discuss ATCR’s remix of “Red Skin Girl,” which I described as stunning — a response that lingers. Note how well it fuses Northern Cree traditions with contemporary dubsteppery:
ATCR deserve their own post, opening into the fascinating questions around hybridity, modernity, and refiguring indigeneity, but aside from what I said on the show — noting the marked difference between what ATCR appear to be doing (i.e., inserting themselves into the global bass scene with an air of local authenticity) and what previous sorts of native/indigenous “world music” sounded like (i.e., New Age synthflute fantasia) — I’ve got to bracket that larger discussion for now.
Meantime, you should definitely check their Soundcloud page, especially the Electric Pow Wow Mini Mix (DL), and some of their equally amazing videos, produced by crew-member Bear Witness, a few of which I’ll embed below. Their provocative, propulsive mix of global dance currents (hardly limited to dubstep), traditional music, and surreal pop representations of Indianness (“I’m an Indian Too”!) adds another important accent to the conversation, to be sure.
Last week month marked the release of Airtime, an EP from Masalacism Records. A happy convergence for me, the project brings together two sets of friends from far-flung parts of the world: Canada’s Masalacists and Botswana’s Ruff Riddims. The EP features the singular style of MaSuper Star, a dynamic duo who teamed up last year with local producer Red Pepper, aka Moemedi Ramogapi, for an epic recording session at his studio in the town of Palapye, about 150 miles northeast of Gaborone.
I’ve been in touch with Moemedi since the spring of 2005, when he showed up in my inbox to thank me for some beat-making tutorials I had posted to the web — fruits of the digital music workshops I was giving in schools, community centers, and prisons in Boston, MA and Kingston, JA. He had tracks to share and questions about linking up with reggae vocalists and getting his stuff out there. I thought his early productions showed a lot of potential. I encouraged Moemedi to keep at it and sent his rough riddims around to friends like Ghislain Poirier and other DJs/bloggers with an interest in African hip-hop and reggae. I also recommended he check out Versionist, back when that existed, where his productions landed plenty of praise and constructive commentary. (Ah, the early days of p2p music industry.)
Moemedi and I have been corresponding pretty regularly ever since — mostly via gchat — and I’ve admired the ways he’s refined his operation, whether steadily improving his tools and skills as a producer, or crowdsourcing a design and building a beautiful studio –
Like lots of music-industrial activity today, it’s all an experiment, so in addition to collaborating with these three labels, Moemedi’s also releasing stuff directly. (Ruff Riddims’ biggest hit to date has probably been Skeat’s kwasa-house anthem, “Dumelang,” which spread like blogfire and found itself in regular rotation among the Dutty Artz and Ghetto Bassquake crews, to name a couple kindred collectives.)
When I first heard MaSuper Star, I couldn’t help but agree with Moemedi that, “they are FIRE, MOLELO.” I was quite struck by the combination of the duo’s stripped-down sound and Moemedi’s digital beats — especially on the title track, where the drums remind me a lot of the post-Coolie Dance riddims of 2004 (Scoobay!). Give it, and the rest of the EP, a listen:
I was convinced that this fusion of contemporary dancehall rhythms and acoustic elements could find an audience, especially overseas where the soukousy guitars would dovetail with a resurgent interest in afropop of all sorts (whether stoked by the likes of Vampire Weekend, The Very Best, or loving re-issues). Interestingly, and a little ironically, precisely because of this same presence — what Moemedi calls the “kwasa influence” — MaSuper Star might prove a difficult act to promote via popular media in Botswana. Local radio DJs, for instance, have refused to play some of Ruff Riddims’ productions because they’re supposedly “not urban”; according to Moemedi, they just want hip-hop. Apparently, a certain target audience rejects familiar guitar figures for differently accented signs of the global modern. But this all remains to be seen. I’m hoping, as is Moemedi, that his stable of artists can catch fire in Botswana as well as abroad.
The other odd side to this strange kind of currency is that Ruff Riddims’ more straightforward reggae and hip-hop productions are less likely to succeed in the metropoles of the so-called Global North, so suffused by such sounds as New York, London, and Toronto already are. To my ears, then, Ruff Riddims has a better shot at finding support in North America and Europe by pushing the productions that signify the difference being in Botswana should make (at least for certain listeners). In other words, to go for the niches opened up by “world music” as aesthetic and institution.
Far as I can tell, at least from reviews such as David Dacks’s recent piece in Exclaim, this hunch about the music’s resonance may be borne out with the release of Airtime:
MaSuper Star aren’t the future of music: they’re the present. These superstars are a duo from rural Botswana, composed of Kenny and Soops, who find their music being released in Canada thanks to the internet-driven forces of World Music 2.0. Soops plays a homemade guitar fashioned from a can, while Kenny sings. …These are street songs, simply executed and instantly hypnotic. MaSuper Star’s themes are universal, though far from the boilerplate topics of peace, love and world unity. Rather, title track “Airtime” is a plea from a long-distance love to send phone credits. Its hook is intoned by a plummy, British-accented voice: “You have no available minutes, please recharge and try again.” Everyday problems. …Kudos must go to the Masalacism label for making this available; they are changing Canada’s relationship with world music.
If you like this stuff. And I unabashedly do. I urge you to support all those involved by plucking down some digital dollars. This EP embodies a model of music industry that merits our investment: small-scale (but scalable), fair and collaborative, generous and open.
According to the guys at Masalacism, they’ve got a 50/50 deal with Ruff Riddims, after expenses (#realtalk). Guillaume elaborates,
Our expenses are quite limited but we’re doing a proper mastering in a pro studio (which as I understand isn’t that common for a net label) and some mailing expenses for Radio and Radio tracking, + some minimal marketing expenses in order to put the music in the store. The rest is pretty much DIY. Music is on sale on Itunes all over the world, Amazon and Emusic + on our own store: http://store.masalacism.com
The Masala guys also deserve credit for commissioning an amazing kuduro remix of “Airtime” from Portugal’s DJ Mpula, which cranks up the tempo a good 15bpm. And I guess somewhere in the calculus, according to David’s Q&A with Moemedi, I may myself merit some credit for serving as a crucial node in the network.