{"id":339,"date":"2008-04-06T13:34:22","date_gmt":"2008-04-06T18:34:22","guid":{"rendered":"http:\/\/wayneandwax.com\/?p=339"},"modified":"2015-01-07T14:08:15","modified_gmt":"2015-01-07T18:08:15","slug":"slang-tang","status":"publish","type":"post","link":"https:\/\/wayneandwax.com\/?p=339","title":{"rendered":"Slang Tang"},"content":{"rendered":"

<\/p>\n

I have to admit, when I first heard MIA sing “slang tang” during the opening salvo<\/a> on Arular<\/em>, I found it an awfully clever gesture. And I liked it. A lot. <\/p>\n

I appreciated the allusion to a classic riddim<\/a> and the winking rearticulation to describe how the gyal’s (s)language — London calling \/ speak the slang now \/ boys say wha \/ gwaan \/ girls say wha <\/em> — had a certain tang to it, a distinctive flavor. Salt&pepper on a mango and whatnot. <\/p>\n

And so I thought it quite apropos for Stu FatPlanet<\/a> to name his recently launched podcast<\/a> after the ‘nu<\/a>‘ spelling of the phrase Wayne Smith injected into the global lexicon<\/a>.<\/p>\n

<\/p>\n

But now, having seen several times the new MIA-propelled commercial for Bud Light Lime<\/a> (during last night’s Kansas-UNC game), the phrase suggests yet another meaning to me: rather than her slang having tang, MIA is in fact just slanging tangy beverages. [update!<\/strong> i’ve been corrected in a comment below; turns out it’s not MIA but santogold; even so, i think we can still argue that the spot is “MIA-propelled”; i mean, come on]<\/p>\n

I should have suspected as much, previously hocking Hondas<\/a> and all.<\/p>\n

One question, tho: will MIA’s core audience really put down the PBR for BLL?<\/p>\n

Ok, two: Who are the ad wizards<\/a> who came up with this campaign?<\/p>\n

A-B’s memo said it was aiming Bud Light Lime at light-beer drinkers aged 25 to 54 who prefer a “sweeter” beer, as well as “trendsetters and aspirers.” <\/p><\/blockquote>\n

<\/p>\n

p.s.\/i.e.<\/a> —<\/p>\n

Bud Light Lime (or \u201cBL Lime,\u201d as the beer may be titled on the clear bottles\u2019 packaging) is expected to draw much of its sales from \u201cAspirers\u201d \u2014 primarly blue-collar urban males who like mainstream imported beers like Heineken and Corona \u2014 and \u201cTrendsetters,\u201d who are very interested in fitness and may not like beer as much.\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I have to admit, when I first heard MIA sing “slang tang” during the opening salvo on Arular, I found it an awfully clever gesture. And I liked it. A lot. I appreciated the allusion to a classic riddim and the winking rearticulation to describe how the gyal’s (s)language — London calling \/ speak the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[110,185,408,116],"class_list":["post-339","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-babylonia","tag-commerce","tag-reggae","tag-whirledmusic"],"_links":{"self":[{"href":"https:\/\/wayneandwax.com\/index.php?rest_route=\/wp\/v2\/posts\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayneandwax.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayneandwax.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayneandwax.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wayneandwax.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=339"}],"version-history":[{"count":1,"href":"https:\/\/wayneandwax.com\/index.php?rest_route=\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":8550,"href":"https:\/\/wayneandwax.com\/index.php?rest_route=\/wp\/v2\/posts\/339\/revisions\/8550"}],"wp:attachment":[{"href":"https:\/\/wayneandwax.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayneandwax.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayneandwax.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}